Uptown Coffee Company Capstone Project Serving good coffee and good people

Uptown Coffee Company is a locally-owned coffee shop in Wadesboro, NC. I selected this small business in my hometown as a capstone project for my graduate degree program in public relations. The assignment required the development of a social media marketing strategy to assist the coffee shop with increasing brand awareness and product sales. Over the course of the past few months, research was performed to establish the coffee shop’s target market and best modes of communications for that market. See more about the progress in the online media room. The following is my video report.  

 

Market and Consumer Analysis

Frequently Asked Questions

Crisis Communications Plan

Press Releases

Media Kit

Webinar event

Meet the owner

  • Corey acquired ownership of Uptown Coffee Company in September 2023 at the age of 24. He owns two locations on Anson County, NC. He previously served as barista, manager and procure manager at Speckled Paw Coffee Shop before purchasing the business. He loves serving good coffee to good people.

    Email: Uptowncoffeecompany@gmail.com

    Phone: 704-991-6370

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Follow Uptown Coffee Company on these social media platforms: